Master the Art of PPC: Google Search Ads Mastery

Description

Transform your digital marketing expertise with our comprehensive Google Search Ads Course. Designed by the experts at Deus Creation, this course is built to take you from a complete beginner to a confident advertiser capable of driving high-quality traffic and maximising ROI.

What’s Inside the Course?

This is a deep-dive programme consisting of 25 high-definition video lessons. We don’t just talk about theory; we show you the “how” behind successful campaigns.

• 25 In-Depth Videos: Covering everything from account setup to advanced optimisation.

• Download & Learn: All content is fully downloadable, allowing you to learn at your own pace, anytime, anywhere—even offline.

• Practical Frameworks: Real-world examples of keyword research, bidding strategies, and ad copywriting.

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What You Will Learn

By the end of this course, you will have a complete grasp of the Google Search ecosystem, including:

• Foundation & Setup: Navigating the Google Ads interface and structuring your account for success.

• Keyword Intelligence: How to find high-intent keywords that lead to conversions, not just clicks.

• Compelling Ad Copy: Writing headlines and descriptions that stand out from the competition.

• Bidding & Budgeting: Understanding $CPC$, $ROAS$, and how to make every cent count.

• Conversion Tracking: Measuring what matters so you can scale your winning campaigns.

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Why Choose Deus Creation?

We believe that learning should be flexible and results-driven. Unlike “live-only” webinars, our downloadable format ensures that you own the knowledge forever. You can revisit complex technical modules as many times as you need to perfect your skills.

“Our mission at Deus Creation is to empower creators and entrepreneurs with the technical tools they need to dominate the digital landscape.”

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Who Is This Course For?

• Entrepreneurs who want to stop wasting money on ineffective ads.

• Aspiring marketers looking to add a high-ticket skill to their resume.

• Freelancers who want to offer professional PPC services to clients.

Google Search Ads Mastery: 25-Video Syllabus

Module 1: Foundations & Mindset (Videos 1–4)

• Video 1: Introduction to Google Search Ads – How the Auction Works.

• Video 2: Setting Up Your Google Ads Account & MCC (Manager Account).

• Video 3: Understanding Search Intent: Why People Click.

• Video 4: Navigating the Dashboard: A Guided Tour for Beginners.

Module 2: The Core of Search – Keywords (Videos 5–8)

• Video 5: Keyword Research Part 1: Using the Google Keyword Planner.

• Video 6: Understanding Match Types: Broad, Phrase, and Exact Match.

• Video 7: Mastering Negative Keywords to Stop Wasting Money.

• Video 8: Competitor Intelligence: How to See What Your Rivals Are Doing.

Module 3: Campaign Architecture (Videos 9–12)

• Video 9: Structuring Your Account: Campaigns, Ad Groups, and Keywords.

• Video 10: Setting Campaign Goals & Targeting (Location, Language & Device).

• Video 11: Network Settings: Search vs. Display Expansion (What to Avoid).

• Video 12: Dynamic Search Ads (DSA): Let Google Do the Work.

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Module 4: Crafting High-Converting Ads (Videos 13–16)

• Video 13: Anatomy of a Responsive Search Ad (RSA).

• Video 14: Psychology-Based Copywriting: Writing Headlines That Sell.

• Video 15: Ad Strength: How to Hit “Excellent” Every Time.

• Video 16: Boosting CTR with Ad Assets (Sitelinks, Callouts & Images).

Module 5: Bidding, Budgets & Tracking (Videos 17–21)

• Video 17: Understanding Quality Score and Why It Matters.

• Video 18: Bidding Strategies: Manual $CPC$ vs. Smart Bidding ($tCPA$, $tROAS$).

• Video 19: Setting Your Daily Budget Without Overspending.

• Video 20: Conversion Tracking Setup: Measuring Your Success.

• Video 21: The Math of Ads: Calculating ROI and $ROAS$.

Module 6: Optimization & Scaling (Videos 22–25)

• Video 22: Analysing the Search Terms Report: Sorting Gold from Trash.

• Video 23: A/B Testing Your Ad Copy for Maximum Performance.

• Video 24: Scaling Your Winners: How to Increase Budget Safely.

• Video 25: Course Wrap-Up: Creating Your 30-Day Management Checklist.

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Why this structure works:

1. Logical Flow: It moves from “What is this?” to “How do I build it?” to “How do I make it profitable?”

2. Immediate Value: Students start building their actual account by Video 9.

3. Advanced Insights: Modules 5 and 6 provide the technical depth that separates professionals from hobbyists.